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	<title>Banapana &#187; cell phones</title>
	<atom:link href="http://banapana.com/tag/cell-phones/feed" rel="self" type="application/rss+xml" />
	<link>http://banapana.com</link>
	<description>This is your mind on media.</description>
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		<title>Whither iPod?</title>
		<link>http://banapana.com/uncategorized/whither-ipod</link>
		<comments>http://banapana.com/uncategorized/whither-ipod#comments</comments>
		<pubDate>Tue, 23 Dec 2008 18:45:33 +0000</pubDate>
		<dc:creator>Russell Warner</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[cell phones]]></category>
		<category><![CDATA[cellular]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[ipod]]></category>
		<category><![CDATA[john gruber]]></category>
		<category><![CDATA[michael robertson]]></category>
		<category><![CDATA[MP3]]></category>
		<category><![CDATA[mp3.com]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[tcp/ip]]></category>

		<guid isPermaLink="false">http://banapana.com/?p=610</guid>
		<description><![CDATA[I recently wrote John Gruber an email with regards to his note about Michael Robertson&#8217;s claims (Robertson is former CEO of MP3.com). In general, Robertson has made the argument that the cell phone is the iPod killer. But really, he&#8217;s got it completely backward. What I said to Mr. Gruber was as follows: Unless Robertson [...]]]></description>
			<content:encoded><![CDATA[<p>I recently wrote John Gruber an email with regards to his note about <a href="http://www.michaelrobertson.com/archive.php?minute_id=281">Michael Robertson&#8217;s claims</a> (Robertson is former CEO of MP3.com).  In general, Robertson has made the argument that the cell phone is the iPod killer.  But really, he&#8217;s got it completely backward.  What I said to Mr. Gruber was as follows:</p>

<blockquote><p>Unless Robertson is not including the iPod Touch, then he has his assessment quite backwards.  iPods are actually the iPhone killer.  Everything from television to the landline network is gradually being sucked into TCP/IP.  I don&#8217;t think anyone would be surprised by that statement.  Data is data and data only needs one network, and that one&#8217;s already up and running on wifi and soon, wimax.  
</p>

<p>As someone who owns an iPod Touch with a microphone and that lives amongst (a University Campus and my house) ubiquitous wi-fi networks, I didn&#8217;t even see the point of getting a cell phone attached to my iPod.  There&#8217;s nothing special about all the cellular networks with the exception of the fact that they are not as open as the Internet.</p>

<p>What other technological channel has managed to attach itself to the Internet without being entirely absorbed by it? Cellular networks and cable TV are being assimilated.  Cell phones aren&#8217;t Internet devices&#8211;the iPod is.  In fact, that&#8217;s got me wondering about Jobs&#8217; inspiration for naming the iPod versus the iPhone.  Did he realize the iPhone was just a hybrid while understanding that the iPod (a much more generic and flexible idea) was still the end-all-be-all?</p></blockquote>

<p>Seriously though, is the <a href="http://folklore.org/StoryView.py?story=Reality_Distortion_Field.txt">Reality Distortion Field<sup>TM</sup></a> hitting me this far out from California?  There is only one well-known device on the market that is prepared for the transition from cellular network to wifi transmitted IP.  The cost of maintaining cellular towers that can utilize 3G seems much higher than wimax.  I really think the iPhone is a transition device, a hybrid.  Still though, Apple has its bets covered on this one.</p>
]]></content:encoded>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Digital Paper on the Rise</title>
		<link>http://banapana.com/uncategorized/digital-paper-on-the-rise</link>
		<comments>http://banapana.com/uncategorized/digital-paper-on-the-rise#comments</comments>
		<pubDate>Wed, 19 Oct 2005 14:09:41 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[animation]]></category>
		<category><![CDATA[cell phones]]></category>
		<category><![CDATA[energy savings]]></category>
		<category><![CDATA[laser printer]]></category>
		<category><![CDATA[printing]]></category>
		<category><![CDATA[real estate]]></category>
		<category><![CDATA[times less energy]]></category>
		<category><![CDATA[toxic chemicals]]></category>
		<category><![CDATA[ubiquitous computing]]></category>

		<guid isPermaLink="false">http://banapana.troped.com/?p=137</guid>
		<description><![CDATA[E Ink has made a recent announcement regarding the availability of their flexible digital paper. While I don&#8217;t believe I discussed this here at banapana, digital paper has often been the subject of lengthy late night conversations with friends in the design community. It heralds nothing short of a new age for media. Digital paper [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.eink.com/">E Ink</a> has made a <a href="http://www.eink.com/news/releases/pr87.html">recent announcement</a> regarding the availability of their flexible digital paper.  While I don&#8217;t believe I discussed this here at banapana, digital paper has <i>often</i> been the subject of lengthy late night conversations with friends in the design community.  It heralds nothing short of a new age for media.</p>

<p><span id="more-137"></span></p>

<p>Digital paper is nothing short of amazing.  E Ink explains some of specs as follows:</p>

<blockquote>&#8220;Less than 300 microns thick, the paper-white display is as thin and flexible as construction paper. With a 10.1&#8243; diagonal, the prototype achieves SVGA (600&#215;800) resolution at 100 pixels per inch and has a 10:1 contrast ratio with 4 levels of grayscale.&#8221;</blockquote>

<p>Also of note is the fact that digital paper displays use 100 times less energy than even an LCD.  What this means is that digital paper opens the door to the ubiquitous display of real-time information.  While ubiquitous computing is already mostly a reality (<a href="http://en.wikipedia.org/wiki/RFID">RFID tags</a> and <a href="http://www.guardian.co.uk/prius/partthree/story/0,14196,1322026,00.html">chips in everything</a>) the next logical step is to provide a ubiquitous display.  Digital paper doesn&#8217;t just mean cheap displays for cell phones.  It means real-time displays for advertising, billboards, wall paper, magazines and much more.</p>

<p>Some folks question the economics of this but I think they haven&#8217;t done the math. <a href="http://slashdot.org/~zymurgyboy">Zymurgyboy</a> over at <a href="slashdot.org">slashdot</a> summed the point up well:</p>

<blockquote>&#8230; It could turn out to be less expensive [than paper] in the end. Paper is only cheap up front. <b>Storing paper is what makes it expensive</b> (my emphasis added). The cost of disk space is plummeting, while the cost of real estate is rising. Not to mention, the paper making process creates some of the most toxic chemicals known to man.<br /><br />
I&#8217;d think of the TCO (Total Cost of Operation) for this the same way I do with shoes. Don&#8217;t be afraid to spend the money on better quality. They&#8217;ll last longer, you&#8217;ll comsume less, and you won&#8217;t have to replace them, nearly as frequently. A few pairs of carefully chosen, high quality shoes will save you more money than a closet full of cheap ones in the long run without sacrificing too much flexibility.</blockquote>

<p>The economic advantage couldn&#8217;t be put better.  Above all else, digital paper is the ultimate in recyclable paper and its advent will have an effect parallel to that of the general acceptance of the laser printer.  The big todo about the computer was the possibility of the paperless office, but what really happened was an explosion of printing.  While the internet was creating the instantaneous transmission of documents, displays simply hadn&#8217;t caught up with the usability of paper, hence everyone printing out their emails.  The proliferation of jokes and <a href="http://www.43folders.com/2004/09/03/introducing-the-hipster-pda/">retro PDA articles</a> say a lot about the usability of current displays and digital paper answers several of those challenges by working in bright and regular light, creating energy savings and even retaining a static image when the power is off.</p>

<p>Full color isn&#8217;t there yet and I don&#8217;t believe the refresh rate of these screens (read: animation capability) is very high but these are just engineering problems that will no doubt be solved in a few years.  But make no mistake, digital paper is a major shift toward ridding ourselves of the computing paradigm that is the box in the office.</p>

<p>Technorati tags: <a rel="tag" href="http://www.technorati.com/tag/digital+paper">digital paper</a>, <a rel="tag" href="http://www.technorati.com/tag/ubiquitous+computing">ubiquitous computing</a>, <a rel="tag" href="http://www.technorati.com/tag/media">media</a>, <a rel="tag" href="http://www.technorati.com/tag/e-ink">E-ink</a></p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Video Games for Children Everywhere</title>
		<link>http://banapana.com/uncategorized/video-games-for-children-everywhere</link>
		<comments>http://banapana.com/uncategorized/video-games-for-children-everywhere#comments</comments>
		<pubDate>Thu, 07 Apr 2005 14:33:15 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[cell phones]]></category>
		<category><![CDATA[countries technology]]></category>
		<category><![CDATA[Europe]]></category>
		<category><![CDATA[MIT]]></category>
		<category><![CDATA[pre-loaded educational tools]]></category>
		<category><![CDATA[serious computing platform]]></category>
		<category><![CDATA[USD]]></category>
		<category><![CDATA[web connection]]></category>

		<guid isPermaLink="false">http://banapana.troped.com/?p=84</guid>
		<description><![CDATA[As usual today it wasn&#8217;t so much one article in particular that caught my eye but rather the overlap that existed between several. MIT has gotten serious about building a $100 laptop for kids. But kids don&#8217;t want laptops, they want video game machines &#8212; especially portable ones. MIT&#8217;s whole point is that the computer [...]]]></description>
			<content:encoded><![CDATA[<p>As usual today it wasn&#8217;t so much one article in particular that caught my eye but rather the overlap that existed between several.  MIT has <a href="http://wired-vig.wired.com/wired/archive/13.04/view.html?pg=2">gotten serious</a> about building a $100 laptop for kids.  But kids don&#8217;t want laptops, they want <a href="http://www.us.playstation.com/psp.aspx">video game machines</a> &#8212; especially portable ones.
<span id="more-84"></span>
MIT&#8217;s whole point is that the computer is the perfect tool to &#8220;learn how to learn&#8221;.  With thousands of texts online, information and all kinds of multimedia, it just seems obvious that getting cheap laptops to poorer children all over the world would be a fantastic way to create innovation and give a greater education to those less fortunate.  I don&#8217;t disagree with this goal.  Hardly.  I think it&#8217;s an <i>imperative</i>.  Giving children of Third World countries technology will least begin to close the gap between economies the world over and improve life for everyone.</p>

<p>I just think MIT has its form-factor wrong.  The PSP is a great example of a computer that is lightweight, portable, rechargeable, rugged and maybe most importantly of all: engaging.  It&#8217;s not <a href="http://www.wired.com/news/games/0,2101,67151,00.html">just a video game machine</a> either.  With wifi and a web connection, virtually anyone, anywhere can engage.  In fact, I think the PSP has <i>another</i> going for it besides having a better form-factor and being a serious computing platform: you don&#8217;t have to know how to read to use it.  I&#8217;ve played more than my share of games in Japanese though I don&#8217;t read a word of it.  You can still figure it out.  Video games, for all their entertainment value, are still at the height of the usability curve.</p>

<p>It doesn&#8217;t take much imagination to imagine the kinds of educational video games that are possible for such a device.  There aren&#8217;t a lot for the PSP just yet and frankly I think we&#8217;ve only begun to take the idea of the educational game to the level it could be taken.</p>

<p>Oh yeah.  The PSP is $250.  Sell them in bulk units of 1 million (as MIT plans to do with their laptop) with pre-loaded educational tools to governments and educational organizations and you could easily reach the $100 mark.  I say give the kids what they want. Give them portable game machines!</p>

<p><i>P.S.  If your only protest is &#8220;There&#8217;s no keyboard!&#8221; then I should like to point out that teenage girls in Europe are quite capable of typing on their cell phones.  Kids learn quick.</i></p>
]]></content:encoded>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>Somebody Ranks Ads? No Kidding.</title>
		<link>http://banapana.com/uncategorized/somebody-ranks-ads-no-kidding</link>
		<comments>http://banapana.com/uncategorized/somebody-ranks-ads-no-kidding#comments</comments>
		<pubDate>Wed, 09 Feb 2005 15:44:52 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Abraham Lincoln]]></category>
		<category><![CDATA[Amber Bock]]></category>
		<category><![CDATA[Anheuser-Busch]]></category>
		<category><![CDATA[Bud Light]]></category>
		<category><![CDATA[Buena Vista]]></category>
		<category><![CDATA[Burt Reynolds]]></category>
		<category><![CDATA[Cedric's island]]></category>
		<category><![CDATA[cell phones]]></category>
		<category><![CDATA[cellular telephone]]></category>
		<category><![CDATA[Cindy Crawford]]></category>
		<category><![CDATA[Dennis Rodman]]></category>
		<category><![CDATA[Diana Pearl]]></category>
		<category><![CDATA[Eli Lilly-Cialis]]></category>
		<category><![CDATA[Eve]]></category>
		<category><![CDATA[FedEx]]></category>
		<category><![CDATA[Ford]]></category>
		<category><![CDATA[Gladys Knight]]></category>
		<category><![CDATA[Gwen Stefani]]></category>
		<category><![CDATA[hold Web auction]]></category>
		<category><![CDATA[Honda]]></category>
		<category><![CDATA[Jim McMahon]]></category>
		<category><![CDATA[John Elway]]></category>
		<category><![CDATA[lackluster google search result]]></category>
		<category><![CDATA[McDonald's]]></category>
		<category><![CDATA[Mike Ditka]]></category>
		<category><![CDATA[NFL]]></category>
		<category><![CDATA[Olympus]]></category>
		<category><![CDATA[Paramount Pictures]]></category>
		<category><![CDATA[Pepsi]]></category>
		<category><![CDATA[Richard Branson]]></category>
		<category><![CDATA[Santa Claus]]></category>
		<category><![CDATA[Sony]]></category>
		<category><![CDATA[Staples]]></category>
		<category><![CDATA[steamy car eating]]></category>
		<category><![CDATA[Toyota]]></category>
		<category><![CDATA[Unilever]]></category>
		<category><![CDATA[USA Today]]></category>
		<category><![CDATA[VCast Service]]></category>
		<category><![CDATA[Verizon Wireless]]></category>
		<category><![CDATA[Vince Lombardi]]></category>
		<category><![CDATA[Volvo]]></category>
		<category><![CDATA[Warner Bros]]></category>
		<category><![CDATA[Will Smith]]></category>
		<category><![CDATA[William "Refrigerator" Perry]]></category>

		<guid isPermaLink="false">http://banapana.troped.com/?p=29</guid>
		<description><![CDATA[I did not know this but somebody ranks the Superbowl commercials using focus groups. Since I don&#8217;t trust USA Today to leave their chart up for any length of time, I&#8217;ve re-posted the ranking here. After all the magic eight-ball questioning about whether Napster was really a better deal than iTunes, I&#8217;m glad to see [...]]]></description>
			<content:encoded><![CDATA[<p>I did not know this but somebody ranks the Superbowl commercials using focus groups.   Since I don&#8217;t trust USA Today to leave their chart up for any length of time, I&#8217;ve re-posted the ranking here.  After all the <a href="http://daringfireball.net/2005/02/magic_8ball_napster">magic eight-ball questioning</a> about whether Napster was really a better deal than iTunes, I&#8217;m glad to see that people noticed it was just a lousy ad that used hardly any imgination.  Why do I get the distinct feeling that a nosy VP of marketing decided they were a creative director?  &#8220;A sign at the Superbowl!  It&#8217;s grass roots!&#8221;  Yeah.  Except that it&#8217;s a superbowl ad, dummy.
<span id="more-29"></span>
Chart provided by <a href="http://www.usatoday.com/money/advertising/admeter/2005-ad-meter-results-chart.htm">USA Today</a>.  I wish USA Today had provided a little more information on who or what exactly &#8220;Ad Meter&#8221; is.  Without more information (and a lackluster google search result) I&#8217;m going to assume that Ad Meter is just something that USA does itself.</p>

<table border="0" cellspacing="1" cellpadding="3"><tr><td colspan="3" bgcolor="#66cc33" align="center">10 most popular</td></tr><tr><td bgcolor="#66cc33">Company</td><td bgcolor="#66cc33">Description</td><td bgcolor="#66cc33">Score</td></tr><tr><td bgcolor="#ccffcc">Anheuser-Busch </td><td bgcolor="#ccffcc">Pilot jumps out of plane for six-pack of Bud Light after skydiver refuses.</td><td bgcolor="#ccffcc">8.65</td></tr><tr><td bgcolor="#ffffff">Ameriquest Mortgage</td><td bgcolor="#ffffff">Store customer&#8217;s cell phone chat misunderstood to be robbery.</td><td bgcolor="#ffffff">8.06</td></tr><tr><td bgcolor="#ccffcc">Anheuser-Busch </td><td bgcolor="#ccffcc">American troops get standing ovation thank you at airport.</td><td bgcolor="#ccffcc">7.94</td></tr><tr><td bgcolor="#ffffff">CareerBuilder.com</td><td bgcolor="#ffffff">Guy in boardroom won&#8217;t kiss-up to monkey boss &#8212; but one monkey does.</td><td bgcolor="#ffffff">7.86</td></tr><tr><td bgcolor="#ccffcc">CareerBuilder.com</td><td bgcolor="#ccffcc">Guy sits on whoopee cushion as prankster monkey colleagues laugh.</td><td bgcolor="#ccffcc">7.81</td></tr><tr><td bgcolor="#ffffff">CareerBuilder.com</td><td bgcolor="#ffffff">Guy can&#8217;t get work done because he works with a bunch of monkeys.</td><td bgcolor="#ffffff">7.77</td></tr><tr><td bgcolor="#ccffcc">Anheuser-Busch </td><td bgcolor="#ccffcc">Guy at game sees cell phone photo of his girl at home with another guy.</td><td bgcolor="#ccffcc">7.71</td></tr><tr><td bgcolor="#ffffff">Ameriquest Mortgage</td><td bgcolor="#ffffff">Romantic dinner goes awry after cat knocks over spaghetti sauce.</td><td bgcolor="#ffffff">7.67</td></tr><tr><td bgcolor="#ccffcc">Emerald Nuts</td><td bgcolor="#ccffcc">Nut-loving dad takes grief from unicorn, Santa Claus and the Easter Bunny.</td><td bgcolor="#ccffcc">7.61</td></tr><tr><td bgcolor="#ffffff">Pepsi</td><td bgcolor="#ffffff">Cindy Crawford, other women eye handsome Diet Pepsi drinker.</td><td bgcolor="#ffffff">7.54</td></tr><tr><td colspan="3" align="center">The rest of the ads</td></tr><tr><td bgcolor="#ccffcc">Anheuser-Busch </td><td bgcolor="#ccffcc">Ostrich, giraffe, kangaroo and cute pig audition to join the Clydesdales.</td><td bgcolor="#ccffcc">7.44</td></tr><tr><td bgcolor="#ffffff">Anheuser-Busch </td><td bgcolor="#ffffff">Cedric is designated driver who gets clubgoers doing his driving dance.</td><td bgcolor="#ffffff">7.30</td></tr><tr><td bgcolor="#ccffcc">Olympus</td><td bgcolor="#ccffcc">Tourists take pictures and groove with camera that also plays music.</td><td bgcolor="#ccffcc">7.27</td></tr><tr><td bgcolor="#ffffff">Pepsi</td><td bgcolor="#ffffff">P. Diddy, other stars start Hollywood trend driving Diet Pepsi trucks.</td><td bgcolor="#ffffff">7.03</td></tr><tr><td bgcolor="#ccffcc">Anheuser-Busch </td><td bgcolor="#ccffcc">Parrot protects woman at bar from creep who wants to buy her a Bud.</td><td bgcolor="#ccffcc">6.99</td></tr><tr><td bgcolor="#ffffff">FedEx</td><td bgcolor="#ffffff">Burt Reynolds dances with bear in ad with Top 10 Super Bowl ad tips.</td><td bgcolor="#ffffff">6.98</td></tr><tr><td bgcolor="#ccffcc">MasterCard</td><td bgcolor="#ccffcc">Famous brand icons from Jolly Green Giant to Pillsbury Doughboy get together for MasterCard.</td><td bgcolor="#ccffcc">6.97</td></tr><tr><td bgcolor="#ffffff">Anheuser-Busch </td><td bgcolor="#ffffff">Cedric&#8217;s island dream turned into nightmare by nagging beauties.</td><td bgcolor="#ffffff">6.90</td></tr><tr><td bgcolor="#ccffcc">Anheuser-Busch </td><td bgcolor="#ccffcc">Rich guy not smooth, smooth guy not rich, Michelob Amber Bock is both.</td><td bgcolor="#ccffcc">6.56</td></tr><tr><td bgcolor="#ffffff">Sony Pictures</td><td bgcolor="#ffffff">Promoting the comedy film <i>Hitch</i> with Will Smith.</td><td bgcolor="#ffffff">6.41</td></tr><tr><td bgcolor="#ccffcc">Frito-Lay</td><td bgcolor="#ccffcc">After kid hits ball over the fence, M.C. Hammer gets tossed back.</td><td bgcolor="#ccffcc">6.39</td></tr><tr><td bgcolor="#ffffff">Paramount Pictures</td><td bgcolor="#ffffff">Studio promote Spielberg/Hanks film <i>War of the Worlds</i>.</td><td bgcolor="#ffffff">6.36</td></tr><tr><td bgcolor="#ccffcc">Buena Vista</td><td bgcolor="#ccffcc">Promotion for <i>The Pacifier</i> with Vin Diesel.</td><td bgcolor="#ccffcc">6.31</td></tr><tr><td bgcolor="#ffffff">Subway</td><td bgcolor="#ffffff">Police find two teen boys in steamy car eating toasted sub sandwiches.</td><td bgcolor="#ffffff">6.29</td></tr><tr><td bgcolor="#ccffcc">Olympus</td><td bgcolor="#ccffcc">Bridesmaids in odd dresses dance to camera that also plays music.</td><td bgcolor="#ccffcc">6.19</td></tr><tr><td bgcolor="#ffffff">Verizon Wireless</td><td bgcolor="#ffffff">Ad for new VCast Service that puts TV-like video on cell phones.</td><td bgcolor="#ffffff">6.16</td></tr><tr><td bgcolor="#ccffcc">Pepsi</td><td bgcolor="#ccffcc">Pepsi bottles sing when caps are lifted in iTunes giveaway promotion.</td><td bgcolor="#ccffcc">6.01</td></tr><tr><td bgcolor="#ffffff">GoDaddy.com</td><td bgcolor="#ffffff">Buxom woman&#8217;s wardrobe malfunction upsets censorship committee.</td><td bgcolor="#ffffff">5.98</td></tr><tr><td bgcolor="#ccffcc">Paramount Pictures</td><td bgcolor="#ccffcc">Studio promotes film remake of <i>The Longest Yard.</i></td><td bgcolor="#ccffcc">5.97</td></tr><tr><td bgcolor="#ffffff">20th Century Fox</td><td bgcolor="#ffffff">Studio promoting upcoming animated film <i>Robots</i>.</td><td bgcolor="#ffffff">5.94</td></tr><tr><td bgcolor="#ccffcc">McIlhenny Tabasco</td><td bgcolor="#ccffcc">Bathing beauty&#8217;s tan lines display the hot sauce&#8217;s unique qualities.</td><td bgcolor="#ccffcc">5.92</td></tr><tr><td bgcolor="#ffffff">Paramount Pictures</td><td bgcolor="#ffffff">Studio promotes film <i>Sahara.</i></td><td bgcolor="#ffffff">5.92</td></tr><tr><td bgcolor="#ccffcc">Eli Lilly-Cialis</td><td bgcolor="#ccffcc">Couples in romantic settings ogle to classic song <i>Be My Baby</i>.</td><td bgcolor="#ccffcc">5.88</td></tr><tr><td bgcolor="#ffffff">MGM Studios</td><td bgcolor="#ffffff">Studio promoting upcoming film <i>Be Cool</i>.</td><td bgcolor="#ffffff">5.75</td></tr><tr><td bgcolor="#ccffcc">Toyota</td><td bgcolor="#ccffcc">Ad promotes Toyota&#8217;s hybrid vehicle Prius.</td><td bgcolor="#ccffcc">5.75</td></tr><tr><td bgcolor="#ffffff">Staples</td><td bgcolor="#ffffff">From school room to operating room, life is simpler with &#8220;Easy Button.&#8221;</td><td bgcolor="#ffffff">5.73</td></tr><tr><td bgcolor="#ccffcc">Warner Bros.</td><td bgcolor="#ccffcc">Studio promotes upcoming film <i>Constantine</i>.</td><td bgcolor="#ccffcc">5.65</td></tr><tr><td bgcolor="#ffffff">Ford-Volvo</td><td bgcolor="#ffffff">Rocket launches with &#8220;My Other Vehicle is a Volvo XC90&#8243; bumper sticker, Virgin Atlantic&#8217;s Richard Branson pitches contest for ride in space.</td><td bgcolor="#ffffff">5.65</td></tr><tr><td bgcolor="#ccffcc">Visa</td><td bgcolor="#ccffcc">Animated superheroes respond after woman loses Visa check card.</td><td bgcolor="#ccffcc">5.64</td></tr><tr><td bgcolor="#ffffff">GM-Cadillac </td><td bgcolor="#ffffff">Speedy new Cadillacs blast out of tunnel, disappear in puff of smoke.</td><td bgcolor="#ffffff">5.55</td></tr><tr><td bgcolor="#ccffcc">Warner Bros.</td><td bgcolor="#ccffcc">Studio promotes upcoming film <i>Batman Begins</i>.</td><td bgcolor="#ccffcc">5.54</td></tr><tr><td bgcolor="#ffffff">NFL</td><td bgcolor="#ffffff">NFL icons from Vince Lombardi to John Elway hoist Super Bowl trophy.</td><td bgcolor="#ffffff">5.51</td></tr><tr><td bgcolor="#ccffcc">Honda-Ridgeline</td><td bgcolor="#ccffcc">New Honda pickup drives on mountain ridge.</td><td bgcolor="#ccffcc">5.49</td></tr><tr><td bgcolor="#ffffff">Unilever-Degree</td><td bgcolor="#ffffff">Grown-up mama&#8217;s boy can&#8217;t let go of his mama in deodorant spot.</td><td bgcolor="#ffffff">5.43</td></tr><tr><td bgcolor="#ccffcc">Pepsi</td><td bgcolor="#ccffcc">Gwen Stefani and Eve glam up iTunes giveaway promotion with their hit song <i>Rich Girl</i>.</td><td bgcolor="#ccffcc">5.31</td></tr><tr><td bgcolor="#ffffff">MBNA</td><td bgcolor="#ffffff">Gladys Knight tears up the field as rugby star in Affinity credit card ad.</td><td bgcolor="#ffffff">5.29</td></tr><tr><td bgcolor="#ccffcc">McDonald&#8217;s</td><td bgcolor="#ccffcc">Couple hold Web auction for french fry that looks like Abraham Lincoln.</td><td bgcolor="#ccffcc">5.19</td></tr><tr><td bgcolor="#ffffff">Cosentino Silestone countertops</td><td bgcolor="#ffffff">Mike Ditka, Jim McMahon, William &#8220;Refrigerator&#8221; Perry and Dennis Rodman debate who best fits with Diana Pearl countertop style.</td><td bgcolor="#ffffff">5.18</td></tr><tr><td bgcolor="#ccffcc">Quiznos</td><td bgcolor="#ccffcc">Baby Bob for Quiznos subs.</td><td bgcolor="#ccffcc">5.01</td></tr><tr><td bgcolor="#ffffff">Honda-Ridgeline</td><td bgcolor="#ffffff">New Honda pickup appears to drive through clouds.</td><td bgcolor="#ffffff">4.99</td></tr><tr><td colspan="3" align="center">5 least popular</td></tr><tr><td bgcolor="#ccffcc">Taco Bell</td><td bgcolor="#ccffcc">Chicken enchilada dropped on sports card collection.</td><td bgcolor="#ccffcc">4.98</td></tr><tr><td bgcolor="#ffffff">Bubblicious</td><td bgcolor="#ffffff">LeBron James blows big bubble for Bubblicious.</td><td bgcolor="#ffffff">4.92</td></tr><tr><td bgcolor="#ccffcc">Anheuser-Busch</td><td bgcolor="#ccffcc">Introduction of Budweiser Select low-carb beer with no aftertaste.</td><td bgcolor="#ccffcc">4.78</td></tr><tr><td bgcolor="#ffffff">Ciba Vision</td><td bgcolor="#ffffff">People float in bubbles for O2OPTIX silicone hydrogen contact lenses.</td><td bgcolor="#ffffff">4.44</td></tr><tr><td bgcolor="#ccffcc">Napster</td><td bgcolor="#ccffcc">Feline icon at football game holds up sign comparing price of new Napster service with rival iTunes.</td><td bgcolor="#ccffcc">4.37</td></tr></table>
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