From Twitter: Oh this will make your skin crawl. Zombie bugs! http://www.youtube.com/watch?v=XuKjBIBBAL8 3 days ago

Desktop/Cloud Hybrid Software Will Win

There have been a lot of technology pundits discussing the demise of the desktop—primarily arguing that the desktop is going to get sucked in to the browser. And there has been a lot of conversation about switching from the desktop to “the cloud”—the idea of the network as the computer. In a funny comment in that Wired article I just linked to, Clay Shirky is quoted as saying that when Thomas Watson estimated that the world only needed five computers, his estimate was off by four. It rings true because it is a simple and funny observation, but this new view of the network as the computer is a binary view, problematic because as software engineers still tend to do, the solution takes the user into account second and not first. A user-first outlook for most software demands of it that it be a desktop-cloud hybrid—with good reason. And a desktop-cloud hybrid won’t suck the OS in the browser, it will suck the browser into all the apps that a user has. I want to point out two real successes in this regard first, and then look at gaps in the current software offerings out there.

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Hot, Cold Media and MobiTV

Television on mobile phones is just starting to happen. It begs the question, what would Macluhan have thought? In Understanding Media [amazon link] he discusses cool and hot media. But in McLuhan’s world of 1964, media were tied to machines. How then could a cell phone (the cool medium of the telephone) that runs TV (a hot medium) be described? My answer: it can’t. The dawn of electric media actually points to the death of the machine in its literal form. Read more…

Somebody Ranks Ads? No Kidding.

I did not know this but somebody ranks the Superbowl commercials using focus groups. Since I don’t trust USA Today to leave their chart up for any length of time, I’ve re-posted the ranking here. After all the magic eight-ball questioning about whether Napster was really a better deal than iTunes, I’m glad to see that people noticed it was just a lousy ad that used hardly any imgination. Why do I get the distinct feeling that a nosy VP of marketing decided they were a creative director? “A sign at the Superbowl! It’s grass roots!” Yeah. Except that it’s a superbowl ad, dummy. Read more…