Television on mobile phones is just starting to happen. It begs the question, what would Macluhan have thought? In Understanding Media [amazon link] he discusses cool and hot media. But in McLuhan’s world of 1964, media were tied to machines. How then could a cell phone (the cool medium of the telephone) that runs TV (a hot medium) be described? My answer: it can’t. The dawn of electric media actually points to the death of the machine in its literal form. Read more…