Somebody Ranks Ads? No Kidding.

admin — Wed, 09 Feb 2005 15:44:52 +0000

I did not know this but somebody ranks the Superbowl commercials using focus groups. Since I don’t trust USA Today to leave their chart up for any length of time, I’ve re-posted the ranking here. After all the magic eight-ball questioning about whether Napster was really a better deal than iTunes, I’m glad to see that people noticed it was just a lousy ad that used hardly any imgination. Why do I get the distinct feeling that a nosy VP of marketing decided they were a creative director? “A sign at the Superbowl! It’s grass roots!” Yeah. Except that it’s a superbowl ad, dummy. Chart provided by USA Today. I wish USA Today had provided a little more information on who or what exactly “Ad Meter” is. Without more information (and a lackluster google search result) I’m going to assume that Ad Meter is just something that USA does itself.

10 most popular
Company	Description	Score
Anheuser-Busch	Pilot jumps out of plane for six-pack of Bud Light after skydiver refuses.	8.65
Ameriquest Mortgage	Store customer’s cell phone chat misunderstood to be robbery.	8.06
Anheuser-Busch	American troops get standing ovation thank you at airport.	7.94
CareerBuilder.com	Guy in boardroom won’t kiss-up to monkey boss — but one monkey does.	7.86
CareerBuilder.com	Guy sits on whoopee cushion as prankster monkey colleagues laugh.	7.81
CareerBuilder.com	Guy can’t get work done because he works with a bunch of monkeys.	7.77
Anheuser-Busch	Guy at game sees cell phone photo of his girl at home with another guy.	7.71
Ameriquest Mortgage	Romantic dinner goes awry after cat knocks over spaghetti sauce.	7.67
Emerald Nuts	Nut-loving dad takes grief from unicorn, Santa Claus and the Easter Bunny.	7.61
Pepsi	Cindy Crawford, other women eye handsome Diet Pepsi drinker.	7.54
The rest of the ads
Anheuser-Busch	Ostrich, giraffe, kangaroo and cute pig audition to join the Clydesdales.	7.44
Anheuser-Busch	Cedric is designated driver who gets clubgoers doing his driving dance.	7.30
Olympus	Tourists take pictures and groove with camera that also plays music.	7.27
Pepsi	P. Diddy, other stars start Hollywood trend driving Diet Pepsi trucks.	7.03
Anheuser-Busch	Parrot protects woman at bar from creep who wants to buy her a Bud.	6.99
FedEx	Burt Reynolds dances with bear in ad with Top 10 Super Bowl ad tips.	6.98
MasterCard	Famous brand icons from Jolly Green Giant to Pillsbury Doughboy get together for MasterCard.	6.97
Anheuser-Busch	Cedric’s island dream turned into nightmare by nagging beauties.	6.90
Anheuser-Busch	Rich guy not smooth, smooth guy not rich, Michelob Amber Bock is both.	6.56
Sony Pictures	Promoting the comedy film Hitch with Will Smith.	6.41
Frito-Lay	After kid hits ball over the fence, M.C. Hammer gets tossed back.	6.39
Paramount Pictures	Studio promote Spielberg/Hanks film War of the Worlds.	6.36
Buena Vista	Promotion for The Pacifier with Vin Diesel.	6.31
Subway	Police find two teen boys in steamy car eating toasted sub sandwiches.	6.29
Olympus	Bridesmaids in odd dresses dance to camera that also plays music.	6.19
Verizon Wireless	Ad for new VCast Service that puts TV-like video on cell phones.	6.16
Pepsi	Pepsi bottles sing when caps are lifted in iTunes giveaway promotion.	6.01
GoDaddy.com	Buxom woman’s wardrobe malfunction upsets censorship committee.	5.98
Paramount Pictures	Studio promotes film remake of The Longest Yard.	5.97
20th Century Fox	Studio promoting upcoming animated film Robots.	5.94
McIlhenny Tabasco	Bathing beauty’s tan lines display the hot sauce’s unique qualities.	5.92
Paramount Pictures	Studio promotes film Sahara.	5.92
Eli Lilly-Cialis	Couples in romantic settings ogle to classic song Be My Baby.	5.88
MGM Studios	Studio promoting upcoming film Be Cool.	5.75
Toyota	Ad promotes Toyota’s hybrid vehicle Prius.	5.75
Staples	From school room to operating room, life is simpler with “Easy Button.”	5.73
Warner Bros.	Studio promotes upcoming film Constantine.	5.65
Ford-Volvo	Rocket launches with “My Other Vehicle is a Volvo XC90″ bumper sticker, Virgin Atlantic’s Richard Branson pitches contest for ride in space.	5.65
Visa	Animated superheroes respond after woman loses Visa check card.	5.64
GM-Cadillac	Speedy new Cadillacs blast out of tunnel, disappear in puff of smoke.	5.55
Warner Bros.	Studio promotes upcoming film Batman Begins.	5.54
NFL	NFL icons from Vince Lombardi to John Elway hoist Super Bowl trophy.	5.51
Honda-Ridgeline	New Honda pickup drives on mountain ridge.	5.49
Unilever-Degree	Grown-up mama’s boy can’t let go of his mama in deodorant spot.	5.43
Pepsi	Gwen Stefani and Eve glam up iTunes giveaway promotion with their hit song Rich Girl.	5.31
MBNA	Gladys Knight tears up the field as rugby star in Affinity credit card ad.	5.29
McDonald’s	Couple hold Web auction for french fry that looks like Abraham Lincoln.	5.19
Cosentino Silestone countertops	Mike Ditka, Jim McMahon, William “Refrigerator” Perry and Dennis Rodman debate who best fits with Diana Pearl countertop style.	5.18
Quiznos	Baby Bob for Quiznos subs.	5.01
Honda-Ridgeline	New Honda pickup appears to drive through clouds.	4.99
5 least popular
Taco Bell	Chicken enchilada dropped on sports card collection.	4.98
Bubblicious	LeBron James blows big bubble for Bubblicious.	4.92
Anheuser-Busch	Introduction of Budweiser Select low-carb beer with no aftertaste.	4.78
Ciba Vision	People float in bubbles for O2OPTIX silicone hydrogen contact lenses.	4.44
Napster	Feline icon at football game holds up sign comparing price of new Napster service with rival iTunes.	4.37

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Somebody Ranks Ads? No Kidding.