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	<title>Banapana &#187; Sony</title>
	<atom:link href="http://banapana.com/tag/sony/feed" rel="self" type="application/rss+xml" />
	<link>http://banapana.com</link>
	<description>This is your mind on media.</description>
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		<title>How To Put Yourself Out of Business</title>
		<link>http://banapana.com/from-its-to-bits/how-to-put-yourself-out-of-business</link>
		<comments>http://banapana.com/from-its-to-bits/how-to-put-yourself-out-of-business#comments</comments>
		<pubDate>Wed, 09 Jan 2008 18:35:04 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[From Its to Bits]]></category>
		<category><![CDATA[business model]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[Sony]]></category>
		<category><![CDATA[Sony BMG]]></category>

		<guid isPermaLink="false">http://www.banapana.com/banapana/how-to-put-yourself-out-of-business</guid>
		<description><![CDATA[I&#8217;m not going to say too much about Sony BMG&#8217;s unbelievably stupid new business model—I&#8217;ll just leave it to Whatever&#8217;s excellent fictional focus group. Nuff said. [Update 1/9] Just a thought: If record companies are so obsessed with being in the selling-plastic-things business and DRM, why not defer to the USB album? The user doesn&#8217;t [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;m not going to say too much about Sony BMG&#8217;s unbelievably stupid new business model—I&#8217;ll just leave it to Whatever&#8217;s excellent <a href="http://scalzi.com/whatever/?p=280">fictional focus group</a>.  Nuff said.</p>

<p>[<em>Update 1/9</em>]</p>

<p>Just a thought: If record companies are so obsessed with being in the <a href="http://www.wired.com/entertainment/music/magazine/16-01/ff_byrne?currentPage=all">selling-plastic-things business</a> and DRM, why not defer to the USB album?  The user doesn&#8217;t have to worry about ripping it and making sure all the tracks get named right, there&#8217;s ample room for varying album sizes, it&#8217;s re-useable, and you can have the music files in a DRM format like Apple&#8217;s fairplay AAC that attaches to a particular computer or user account.  Maybe this kind of solution is too obvious for Sony.  Some music groups have <a href="http://www.mad.co.uk/Main/Rajars/Articles/4c8d2c0dffbd458db104e457892fee5f/Kiss-debuts-first-USB-album.html">tried it</a>, <a href="http://www.getusb.info/white-stripes-icky-thump-usb-album/">the White Stripes</a> and <a href="http://www.getusb.info/another-usb-music-release-the-fratellis/">the Fratellis</a> among them, though I can&#8217;t figure out with what success.</p>]]></content:encoded>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Gotta Get My Apple Predicition In!</title>
		<link>http://banapana.com/banapana/gotta-get-my-apple-predicition-in</link>
		<comments>http://banapana.com/banapana/gotta-get-my-apple-predicition-in#comments</comments>
		<pubDate>Tue, 01 Jan 2008 01:27:04 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Banapana]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[input device]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[Nintendo]]></category>
		<category><![CDATA[rumors]]></category>
		<category><![CDATA[Sony]]></category>
		<category><![CDATA[Steve Jobs]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[touchscreen technology]]></category>

		<guid isPermaLink="false">http://www.banapana.com/banapana/gotta-get-my-apple-predicition-in</guid>
		<description><![CDATA[Ok, the Apple keynote is coming up and I&#8217;ve been checking out the usual rumor mills among other highly regarded Apple sites and I&#8217;ve come away with the feeling that everyone is missing something. Normally, I wouldn&#8217;t use my blog for speculation, but I can&#8217;t shake it&#8212;it seems so obvious to me! There are rumors [...]]]></description>
			<content:encoded><![CDATA[<p>Ok, the Apple keynote is coming up and I&#8217;ve been checking out <a href="http://www.macrumors.com/">the usual rumor mills</a> among other <a href="http://www.daringfireball">highly regarded Apple sites</a> and I&#8217;ve come away with the feeling that everyone is missing something.  Normally, I wouldn&#8217;t use my blog for speculation, but I can&#8217;t shake it&#8212;it seems so obvious to me!  There are rumors aplenty that Apple is going to release an ultraportable notebook (or subnotebook) and some even think <a href="http://blogs.cnet.com/8301-13506_1-9833106-17.html?tag=rsspr.6222651&amp;part=rss&amp;subj=news">that it&#8217;s a bad idea</a>.  But a subnotebook would be so&#8230; well, Sony, not Apple.  It wouldn&#8217;t ceate a new product category the way that Apple likes to do (see Newton, iMac, iPod, iPhone).  Moreover, Steve Jobs has said that he was more than just intrigued with the iPhone&#8217;s touchscreen capabilities&#8212;that he could see the technology influencing the entire line of Apple products.  And I think it&#8217;s precisely the touchscreen technology&#8217;s influence that all the subnotebook rumors are missing&#8212;namely because they all have keyboards! ((Well, not everyone, <a href="http://www.roughlydrafted.com/2007/12/27/newton-rising-is-the-next-iphone-device-a-g3-messagepad/">sort of</a>.)) Imagine instead, a big Nintendo DS&#8212;a subnotebook with two screens.  These screens operate in tandem so that documents and windows can be spread across them, or one or the other can become an input device (a keyboard being just one of those).  That&#8217;s my prediction, at any rate.  And at least part of the reason that I feel like it&#8217;s not too wild is because Apple&#8217;s been after this device for <a href="http://www.digibarn.com/collections/movies/knowledge-navigator.html">a while</a>. It might&#8217;ve been a Sculley-era Apple vision, but Jobs is the only who could make it a reality. Regardless, the keynote will still be <a href="http://keynoteindexfund.com/">valuable</a>.</p>]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Sony Librie Fails to Push Publishers</title>
		<link>http://banapana.com/uncategorized/sony-librie-fails-to-push-publishers</link>
		<comments>http://banapana.com/uncategorized/sony-librie-fails-to-push-publishers#comments</comments>
		<pubDate>Sun, 29 Jan 2006 13:00:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Sony]]></category>

		<guid isPermaLink="false">http://banapana.troped.com/?p=149</guid>
		<description><![CDATA[I can&#8217;t believe that Sony missed the boat so badly on this one. Apple realized early on that the iPod was never going to fly unless you could get all your music on to it. They didn&#8217;t care how you did that. In fact, their first campaign with iTunes was &#8220;Rip. Mix. Burn&#8221; It wasn&#8217;t [...]]]></description>
			<content:encoded><![CDATA[<p>I can&#8217;t believe that Sony missed the boat so badly on <a href="http://products.sel.sony.com/pa/PRS/reader_features.html">this one</a>.  Apple realized early on that the iPod was never going to fly unless you could get all your music on to it.  They didn&#8217;t <a href="http://www.theapplecollection.com/Collection/AppleMovies/mov/concert_144a.html">care how you did that</a>.  In fact, their first campaign with iTunes was &#8220;<a href="http://www.theapplecollection.com/Collection/AppleMovies/mov/concert_144a.html">Rip. Mix. Burn</a>&#8221;  It wasn&#8217;t UNTIL people were using iPods like crazy that Apple went to the music industry <i>with some leverage</i> and said, &#8220;Hey, do you want in on this?&#8221;  Sony&#8217;s <a href="http://www.dottocomu.com/b/archives/002571.html">horrible DRM and lackluster product design</a> show that Sony probably went to the publishers first who of course only gave a very tentative &#8220;Maybe.  And only if you erase the books every 60 days!&#8221;  Duh.  I&#8217;ve seen elsewhere that book publishers have no offered <a href="http://www.engadget.com/2005/12/29/sony-to-announce-us-e-book-reader/">more than tentative support</a>  but in reality who doesn&#8217;t want to at least keep some works for reference?  For me, at least, there is NO point in having a digital reader unless I can use it for reference.  That means BIG hard drive and I get to <i>keep the shit I buy</i>.  Content producers will never want to understand that.  It&#8217;s the job of the hardware companies to make them understand that consumer desire (or at least take advantage of it) and Sony, for one, missed the boat.</p>]]></content:encoded>
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		</item>
		<item>
		<title>Kim&#8217;s Video Raided</title>
		<link>http://banapana.com/uncategorized/kims-video-raided</link>
		<comments>http://banapana.com/uncategorized/kims-video-raided#comments</comments>
		<pubDate>Thu, 16 Jun 2005 00:14:32 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[New York]]></category>
		<category><![CDATA[Sony]]></category>

		<guid isPermaLink="false">http://banapana.troped.com/?p=103</guid>
		<description><![CDATA[This blog is about media and culture and I&#8217;m increasingly thinking about adding a section devoted to copyright because its effects on ideas are relevant and because so often the subject gives me something to really go off about. Anyone in New York knows Kim&#8217;s Video. It was Netflix before there was Netflix. By that [...]]]></description>
			<content:encoded><![CDATA[<p>This blog is about media and culture and I&#8217;m increasingly thinking about adding a section devoted to copyright because its effects on ideas are relevant and because so often the subject gives me something to really go off about.
<span id="more-103"></span>
Anyone in New York knows Kim&#8217;s Video.  It was <a href="http://www.netflix.com">Netflix</a> before there was Netflix.  By that I mean that it had the most obscure objects, from music to movies to comic books and graphic novels.  They&#8217;re on the edge and everybody who&#8217;s gone there loved them for that.  So, of course, when they start offering special mixes of DJs from around the city, some Sony jerk gets word, finds out that one of Sony&#8217;s artists is on one of the mixes and tattle-tales.  The rest, you can <a href="http://pitchforkmedia.com/news/05-06/10.shtml">read about yourself</a>.</p>

<p>Besides the absurdity of the &#8220;raid&#8221; and the fact that the police did not arrest the makers or distributors, but rather the close-to-minimum-wage employees, you really have to ask about the monetary outcome.  I know Kim&#8217;s Video and I can promise you that 95% of their clientele don&#8217;t listen to the radio, don&#8217;t like mainstream music and very likely wouldn&#8217;t have purchased an album from that aforementioned Sony musician.  They were looking for something eclectic, something different from Pop or R&amp;B, something of a collage or maybe a riff.</p>

<p>Nobody wins in these kinds of legal battles.  This is not copyright infringement as Rip, Burn, Sell.  This is copyright infringement as Rip, Re-mix, Add and Sell.  These &#8220;crimes&#8221; are different.  One takes music as a commodity and just sells it at a cheaper price.  The latter approaches music as art and tries to weave something new.  We have to find a way to get typical corporate-types to stop viewing their intellectual property as some dead-on-a-disc commodity.  New art flows from old art and I&#8217;m really starting to think that this same Sony jerk who told on Kim&#8217;s would&#8217;ve done the same to a good jazz musician in the 40&#8242;s who quoted a riff from a Sony artist.</p>]]></content:encoded>
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		</item>
		<item>
		<title>Somebody Ranks Ads? No Kidding.</title>
		<link>http://banapana.com/uncategorized/somebody-ranks-ads-no-kidding</link>
		<comments>http://banapana.com/uncategorized/somebody-ranks-ads-no-kidding#comments</comments>
		<pubDate>Wed, 09 Feb 2005 15:44:52 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Abraham Lincoln]]></category>
		<category><![CDATA[Amber Bock]]></category>
		<category><![CDATA[Anheuser-Busch]]></category>
		<category><![CDATA[Bud Light]]></category>
		<category><![CDATA[Buena Vista]]></category>
		<category><![CDATA[Burt Reynolds]]></category>
		<category><![CDATA[Cedric's island]]></category>
		<category><![CDATA[cell phones]]></category>
		<category><![CDATA[cellular telephone]]></category>
		<category><![CDATA[Cindy Crawford]]></category>
		<category><![CDATA[Dennis Rodman]]></category>
		<category><![CDATA[Diana Pearl]]></category>
		<category><![CDATA[Eli Lilly-Cialis]]></category>
		<category><![CDATA[Eve]]></category>
		<category><![CDATA[FedEx]]></category>
		<category><![CDATA[Ford]]></category>
		<category><![CDATA[Gladys Knight]]></category>
		<category><![CDATA[Gwen Stefani]]></category>
		<category><![CDATA[hold Web auction]]></category>
		<category><![CDATA[Honda]]></category>
		<category><![CDATA[Jim McMahon]]></category>
		<category><![CDATA[John Elway]]></category>
		<category><![CDATA[lackluster google search result]]></category>
		<category><![CDATA[McDonald's]]></category>
		<category><![CDATA[Mike Ditka]]></category>
		<category><![CDATA[NFL]]></category>
		<category><![CDATA[Olympus]]></category>
		<category><![CDATA[Paramount Pictures]]></category>
		<category><![CDATA[Pepsi]]></category>
		<category><![CDATA[Richard Branson]]></category>
		<category><![CDATA[Santa Claus]]></category>
		<category><![CDATA[Sony]]></category>
		<category><![CDATA[Staples]]></category>
		<category><![CDATA[steamy car eating]]></category>
		<category><![CDATA[Toyota]]></category>
		<category><![CDATA[Unilever]]></category>
		<category><![CDATA[USA Today]]></category>
		<category><![CDATA[VCast Service]]></category>
		<category><![CDATA[Verizon Wireless]]></category>
		<category><![CDATA[Vince Lombardi]]></category>
		<category><![CDATA[Volvo]]></category>
		<category><![CDATA[Warner Bros]]></category>
		<category><![CDATA[Will Smith]]></category>
		<category><![CDATA[William "Refrigerator" Perry]]></category>

		<guid isPermaLink="false">http://banapana.troped.com/?p=29</guid>
		<description><![CDATA[I did not know this but somebody ranks the Superbowl commercials using focus groups. Since I don&#8217;t trust USA Today to leave their chart up for any length of time, I&#8217;ve re-posted the ranking here. After all the magic eight-ball questioning about whether Napster was really a better deal than iTunes, I&#8217;m glad to see [...]]]></description>
			<content:encoded><![CDATA[<p>I did not know this but somebody ranks the Superbowl commercials using focus groups.   Since I don&#8217;t trust USA Today to leave their chart up for any length of time, I&#8217;ve re-posted the ranking here.  After all the <a href="http://daringfireball.net/2005/02/magic_8ball_napster">magic eight-ball questioning</a> about whether Napster was really a better deal than iTunes, I&#8217;m glad to see that people noticed it was just a lousy ad that used hardly any imgination.  Why do I get the distinct feeling that a nosy VP of marketing decided they were a creative director?  &#8220;A sign at the Superbowl!  It&#8217;s grass roots!&#8221;  Yeah.  Except that it&#8217;s a superbowl ad, dummy.
<span id="more-29"></span>
Chart provided by <a href="http://www.usatoday.com/money/advertising/admeter/2005-ad-meter-results-chart.htm">USA Today</a>.  I wish USA Today had provided a little more information on who or what exactly &#8220;Ad Meter&#8221; is.  Without more information (and a lackluster google search result) I&#8217;m going to assume that Ad Meter is just something that USA does itself.</p>

<table border="0" cellspacing="1" cellpadding="3"><tr><td colspan="3" bgcolor="#66cc33" align="center">10 most popular</td></tr><tr><td bgcolor="#66cc33">Company</td><td bgcolor="#66cc33">Description</td><td bgcolor="#66cc33">Score</td></tr><tr><td bgcolor="#ccffcc">Anheuser-Busch </td><td bgcolor="#ccffcc">Pilot jumps out of plane for six-pack of Bud Light after skydiver refuses.</td><td bgcolor="#ccffcc">8.65</td></tr><tr><td bgcolor="#ffffff">Ameriquest Mortgage</td><td bgcolor="#ffffff">Store customer&#8217;s cell phone chat misunderstood to be robbery.</td><td bgcolor="#ffffff">8.06</td></tr><tr><td bgcolor="#ccffcc">Anheuser-Busch </td><td bgcolor="#ccffcc">American troops get standing ovation thank you at airport.</td><td bgcolor="#ccffcc">7.94</td></tr><tr><td bgcolor="#ffffff">CareerBuilder.com</td><td bgcolor="#ffffff">Guy in boardroom won&#8217;t kiss-up to monkey boss &#8212; but one monkey does.</td><td bgcolor="#ffffff">7.86</td></tr><tr><td bgcolor="#ccffcc">CareerBuilder.com</td><td bgcolor="#ccffcc">Guy sits on whoopee cushion as prankster monkey colleagues laugh.</td><td bgcolor="#ccffcc">7.81</td></tr><tr><td bgcolor="#ffffff">CareerBuilder.com</td><td bgcolor="#ffffff">Guy can&#8217;t get work done because he works with a bunch of monkeys.</td><td bgcolor="#ffffff">7.77</td></tr><tr><td bgcolor="#ccffcc">Anheuser-Busch </td><td bgcolor="#ccffcc">Guy at game sees cell phone photo of his girl at home with another guy.</td><td bgcolor="#ccffcc">7.71</td></tr><tr><td bgcolor="#ffffff">Ameriquest Mortgage</td><td bgcolor="#ffffff">Romantic dinner goes awry after cat knocks over spaghetti sauce.</td><td bgcolor="#ffffff">7.67</td></tr><tr><td bgcolor="#ccffcc">Emerald Nuts</td><td bgcolor="#ccffcc">Nut-loving dad takes grief from unicorn, Santa Claus and the Easter Bunny.</td><td bgcolor="#ccffcc">7.61</td></tr><tr><td bgcolor="#ffffff">Pepsi</td><td bgcolor="#ffffff">Cindy Crawford, other women eye handsome Diet Pepsi drinker.</td><td bgcolor="#ffffff">7.54</td></tr><tr><td colspan="3" align="center">The rest of the ads</td></tr><tr><td bgcolor="#ccffcc">Anheuser-Busch </td><td bgcolor="#ccffcc">Ostrich, giraffe, kangaroo and cute pig audition to join the Clydesdales.</td><td bgcolor="#ccffcc">7.44</td></tr><tr><td bgcolor="#ffffff">Anheuser-Busch </td><td bgcolor="#ffffff">Cedric is designated driver who gets clubgoers doing his driving dance.</td><td bgcolor="#ffffff">7.30</td></tr><tr><td bgcolor="#ccffcc">Olympus</td><td bgcolor="#ccffcc">Tourists take pictures and groove with camera that also plays music.</td><td bgcolor="#ccffcc">7.27</td></tr><tr><td bgcolor="#ffffff">Pepsi</td><td bgcolor="#ffffff">P. Diddy, other stars start Hollywood trend driving Diet Pepsi trucks.</td><td bgcolor="#ffffff">7.03</td></tr><tr><td bgcolor="#ccffcc">Anheuser-Busch </td><td bgcolor="#ccffcc">Parrot protects woman at bar from creep who wants to buy her a Bud.</td><td bgcolor="#ccffcc">6.99</td></tr><tr><td bgcolor="#ffffff">FedEx</td><td bgcolor="#ffffff">Burt Reynolds dances with bear in ad with Top 10 Super Bowl ad tips.</td><td bgcolor="#ffffff">6.98</td></tr><tr><td bgcolor="#ccffcc">MasterCard</td><td bgcolor="#ccffcc">Famous brand icons from Jolly Green Giant to Pillsbury Doughboy get together for MasterCard.</td><td bgcolor="#ccffcc">6.97</td></tr><tr><td bgcolor="#ffffff">Anheuser-Busch </td><td bgcolor="#ffffff">Cedric&#8217;s island dream turned into nightmare by nagging beauties.</td><td bgcolor="#ffffff">6.90</td></tr><tr><td bgcolor="#ccffcc">Anheuser-Busch </td><td bgcolor="#ccffcc">Rich guy not smooth, smooth guy not rich, Michelob Amber Bock is both.</td><td bgcolor="#ccffcc">6.56</td></tr><tr><td bgcolor="#ffffff">Sony Pictures</td><td bgcolor="#ffffff">Promoting the comedy film <i>Hitch</i> with Will Smith.</td><td bgcolor="#ffffff">6.41</td></tr><tr><td bgcolor="#ccffcc">Frito-Lay</td><td bgcolor="#ccffcc">After kid hits ball over the fence, M.C. Hammer gets tossed back.</td><td bgcolor="#ccffcc">6.39</td></tr><tr><td bgcolor="#ffffff">Paramount Pictures</td><td bgcolor="#ffffff">Studio promote Spielberg/Hanks film <i>War of the Worlds</i>.</td><td bgcolor="#ffffff">6.36</td></tr><tr><td bgcolor="#ccffcc">Buena Vista</td><td bgcolor="#ccffcc">Promotion for <i>The Pacifier</i> with Vin Diesel.</td><td bgcolor="#ccffcc">6.31</td></tr><tr><td bgcolor="#ffffff">Subway</td><td bgcolor="#ffffff">Police find two teen boys in steamy car eating toasted sub sandwiches.</td><td bgcolor="#ffffff">6.29</td></tr><tr><td bgcolor="#ccffcc">Olympus</td><td bgcolor="#ccffcc">Bridesmaids in odd dresses dance to camera that also plays music.</td><td bgcolor="#ccffcc">6.19</td></tr><tr><td bgcolor="#ffffff">Verizon Wireless</td><td bgcolor="#ffffff">Ad for new VCast Service that puts TV-like video on cell phones.</td><td bgcolor="#ffffff">6.16</td></tr><tr><td bgcolor="#ccffcc">Pepsi</td><td bgcolor="#ccffcc">Pepsi bottles sing when caps are lifted in iTunes giveaway promotion.</td><td bgcolor="#ccffcc">6.01</td></tr><tr><td bgcolor="#ffffff">GoDaddy.com</td><td bgcolor="#ffffff">Buxom woman&#8217;s wardrobe malfunction upsets censorship committee.</td><td bgcolor="#ffffff">5.98</td></tr><tr><td bgcolor="#ccffcc">Paramount Pictures</td><td bgcolor="#ccffcc">Studio promotes film remake of <i>The Longest Yard.</i></td><td bgcolor="#ccffcc">5.97</td></tr><tr><td bgcolor="#ffffff">20th Century Fox</td><td bgcolor="#ffffff">Studio promoting upcoming animated film <i>Robots</i>.</td><td bgcolor="#ffffff">5.94</td></tr><tr><td bgcolor="#ccffcc">McIlhenny Tabasco</td><td bgcolor="#ccffcc">Bathing beauty&#8217;s tan lines display the hot sauce&#8217;s unique qualities.</td><td bgcolor="#ccffcc">5.92</td></tr><tr><td bgcolor="#ffffff">Paramount Pictures</td><td bgcolor="#ffffff">Studio promotes film <i>Sahara.</i></td><td bgcolor="#ffffff">5.92</td></tr><tr><td bgcolor="#ccffcc">Eli Lilly-Cialis</td><td bgcolor="#ccffcc">Couples in romantic settings ogle to classic song <i>Be My Baby</i>.</td><td bgcolor="#ccffcc">5.88</td></tr><tr><td bgcolor="#ffffff">MGM Studios</td><td bgcolor="#ffffff">Studio promoting upcoming film <i>Be Cool</i>.</td><td bgcolor="#ffffff">5.75</td></tr><tr><td bgcolor="#ccffcc">Toyota</td><td bgcolor="#ccffcc">Ad promotes Toyota&#8217;s hybrid vehicle Prius.</td><td bgcolor="#ccffcc">5.75</td></tr><tr><td bgcolor="#ffffff">Staples</td><td bgcolor="#ffffff">From school room to operating room, life is simpler with &#8220;Easy Button.&#8221;</td><td bgcolor="#ffffff">5.73</td></tr><tr><td bgcolor="#ccffcc">Warner Bros.</td><td bgcolor="#ccffcc">Studio promotes upcoming film <i>Constantine</i>.</td><td bgcolor="#ccffcc">5.65</td></tr><tr><td bgcolor="#ffffff">Ford-Volvo</td><td bgcolor="#ffffff">Rocket launches with &#8220;My Other Vehicle is a Volvo XC90&#8243; bumper sticker, Virgin Atlantic&#8217;s Richard Branson pitches contest for ride in space.</td><td bgcolor="#ffffff">5.65</td></tr><tr><td bgcolor="#ccffcc">Visa</td><td bgcolor="#ccffcc">Animated superheroes respond after woman loses Visa check card.</td><td bgcolor="#ccffcc">5.64</td></tr><tr><td bgcolor="#ffffff">GM-Cadillac </td><td bgcolor="#ffffff">Speedy new Cadillacs blast out of tunnel, disappear in puff of smoke.</td><td bgcolor="#ffffff">5.55</td></tr><tr><td bgcolor="#ccffcc">Warner Bros.</td><td bgcolor="#ccffcc">Studio promotes upcoming film <i>Batman Begins</i>.</td><td bgcolor="#ccffcc">5.54</td></tr><tr><td bgcolor="#ffffff">NFL</td><td bgcolor="#ffffff">NFL icons from Vince Lombardi to John Elway hoist Super Bowl trophy.</td><td bgcolor="#ffffff">5.51</td></tr><tr><td bgcolor="#ccffcc">Honda-Ridgeline</td><td bgcolor="#ccffcc">New Honda pickup drives on mountain ridge.</td><td bgcolor="#ccffcc">5.49</td></tr><tr><td bgcolor="#ffffff">Unilever-Degree</td><td bgcolor="#ffffff">Grown-up mama&#8217;s boy can&#8217;t let go of his mama in deodorant spot.</td><td bgcolor="#ffffff">5.43</td></tr><tr><td bgcolor="#ccffcc">Pepsi</td><td bgcolor="#ccffcc">Gwen Stefani and Eve glam up iTunes giveaway promotion with their hit song <i>Rich Girl</i>.</td><td bgcolor="#ccffcc">5.31</td></tr><tr><td bgcolor="#ffffff">MBNA</td><td bgcolor="#ffffff">Gladys Knight tears up the field as rugby star in Affinity credit card ad.</td><td bgcolor="#ffffff">5.29</td></tr><tr><td bgcolor="#ccffcc">McDonald&#8217;s</td><td bgcolor="#ccffcc">Couple hold Web auction for french fry that looks like Abraham Lincoln.</td><td bgcolor="#ccffcc">5.19</td></tr><tr><td bgcolor="#ffffff">Cosentino Silestone countertops</td><td bgcolor="#ffffff">Mike Ditka, Jim McMahon, William &#8220;Refrigerator&#8221; Perry and Dennis Rodman debate who best fits with Diana Pearl countertop style.</td><td bgcolor="#ffffff">5.18</td></tr><tr><td bgcolor="#ccffcc">Quiznos</td><td bgcolor="#ccffcc">Baby Bob for Quiznos subs.</td><td bgcolor="#ccffcc">5.01</td></tr><tr><td bgcolor="#ffffff">Honda-Ridgeline</td><td bgcolor="#ffffff">New Honda pickup appears to drive through clouds.</td><td bgcolor="#ffffff">4.99</td></tr><tr><td colspan="3" align="center">5 least popular</td></tr><tr><td bgcolor="#ccffcc">Taco Bell</td><td bgcolor="#ccffcc">Chicken enchilada dropped on sports card collection.</td><td bgcolor="#ccffcc">4.98</td></tr><tr><td bgcolor="#ffffff">Bubblicious</td><td bgcolor="#ffffff">LeBron James blows big bubble for Bubblicious.</td><td bgcolor="#ffffff">4.92</td></tr><tr><td bgcolor="#ccffcc">Anheuser-Busch</td><td bgcolor="#ccffcc">Introduction of Budweiser Select low-carb beer with no aftertaste.</td><td bgcolor="#ccffcc">4.78</td></tr><tr><td bgcolor="#ffffff">Ciba Vision</td><td bgcolor="#ffffff">People float in bubbles for O2OPTIX silicone hydrogen contact lenses.</td><td bgcolor="#ffffff">4.44</td></tr><tr><td bgcolor="#ccffcc">Napster</td><td bgcolor="#ccffcc">Feline icon at football game holds up sign comparing price of new Napster service with rival iTunes.</td><td bgcolor="#ccffcc">4.37</td></tr></table>]]></content:encoded>
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