Tuesday, April 4, 2006
Picked this story up from Buzz Machine. Chevy is the latest of the big corporations trying to get a piece of the Live Web (more affectionately known to the technorati as Web 2.0) The New York Times reports that Chevy has launched a site that allows web users to make their own ads. Splendid. User participation. Excellent. Of course, when you do that sort of thing people are always apt to use the opportunity to criticize. Strangely enough, despite the harsh words from some participants, Chevy’s media company is taking the whole thing in stride.
“We anticipated that there would be critical submissions,” Ms. Tezanos said. “You do turn over your brand to the public, and we knew that we were going to get some bad with the good. But it’s part of playing in this space.”
I second Buzz Machine in saying I’m impressed that they get it. Nice to see that the big guys do occasionally play nice.
Monday, February 14, 2005
Wired Magazine has an article devoted to several Long Bets, or bets made on industries and trends coming up in the next decade. The site itself is devoted to improving long-term thinking about society and the “bet” is a donation that gets made to the winner’s favorite non-profit charity. In one bet, Martin Nisenholtz, CEO, New York Times Digital says that blogs will not outrank the New York Times in searches on Google by the year 2007.
Read more…
Sunday, February 13, 2005
Chris Anderson of the Long Tail blog identified a trend in commerce that he calls the Long Tail some issues ago in Wired Magazine. To summarize his observation, most (offline) stores have a limitation of physical capacity that keeps them from selling everything under the sun to you. The problem is, you didn’t know that some of the more “nichy” things out there under the sun were things that you wanted. Online commerce is allowing this situation to change. Netflix is giving you access to movies that Blockbuster can’t store on its shelves. Amazon.com is getting you books that Barnes & Noble can’t store on its shelves. And ebay getting you stuff that your neighbors can’t store in their garages.
Read more…
