Our minds on media.

Musings on the effects of media on cognition.

Capturing Brands in the Mind

A brand is not just a logo. A brand is the associations that a person possesses in regard to a particular company or product. And until now, what a company’s brand is has probably remained largely unknown to anyone but PR and marketing people who might take a survey. So it’s very educational to see Brand tags attempt to visualize this collective psyche revolving around brands.

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