Friday, January 20, 2006
Dredging on the Web
Read old stuff can be fun, especially when it’s predictive in nature and completely, totally wrong. Witness this diatribe on how to save Apple from Wired in 1997:
You know, as a society we spend a lot of time making these kinds of predictions but it seems more rare that we hold people to them. Shouldn’t articles and other writing and entertainment concerned with predictions about a new year include all the predictions that never happened? Anyway, my favorite form this article: “Admit it, you’re out of the hardware game.” Thank the iPod Steve didn’t take their advice.
Just to add a note: They didn’t need to have a 101 ways to save Apple — just one. #1 Get Steve Jobs back at the helm. And weirdly enough, Apple completely took their advice on #98 “Testimonials. Create commercials featuring real-life people in situations where buying a Mac (or switching to a Mac) saved the day.”