Our minds on media.

Musings on the effects of media on cognition.

Dredging on the Web

Read old stuff can be fun, especially when it’s predictive in nature and completely, totally wrong. Witness this diatribe on how to save Apple from Wired in 1997:

101 Ways to Save Apple

You know, as a society we spend a lot of time making these kinds of predictions but it seems more rare that we hold people to them. Shouldn’t articles and other writing and entertainment concerned with predictions about a new year include all the predictions that never happened? Anyway, my favorite form this article: “Admit it, you’re out of the hardware game.” Thank the iPod Steve didn’t take their advice.

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