This isn’t actually all that new. The article was written in 1999. But we all need the occasional reminder, I guess because most of these errors are still very common in web page designs. Normally I don’t enitrely agree with Neilsen because he tends to be a bit of an anti-asthete (is that a word?) but in this instance he couldn’t be more right. I hope he never looks at the Monkeytronic Circus of Conquest