Wednesday, February 9, 2005
Somebody Ranks Ads? No Kidding.
I did not know this but somebody ranks the Superbowl commercials using focus groups. Since I don’t trust USA Today to leave their chart up for any length of time, I’ve re-posted the ranking here. After all the magic eight-ball questioning about whether Napster was really a better deal than iTunes, I’m glad to see that people noticed it was just a lousy ad that used hardly any imgination. Why do I get the distinct feeling that a nosy VP of marketing decided they were a creative director? “A sign at the Superbowl! It’s grass roots!” Yeah. Except that it’s a superbowl ad, dummy. Chart provided by USA Today. I wish USA Today had provided a little more information on who or what exactly “Ad Meter” is. Without more information (and a lackluster google search result) I’m going to assume that Ad Meter is just something that USA does itself.
| 10 most popular | ||
| Company | Description | Score |
| Anheuser-Busch | Pilot jumps out of plane for six-pack of Bud Light after skydiver refuses. | 8.65 |
| Ameriquest Mortgage | Store customer’s cell phone chat misunderstood to be robbery. | 8.06 |
| Anheuser-Busch | American troops get standing ovation thank you at airport. | 7.94 |
| CareerBuilder.com | Guy in boardroom won’t kiss-up to monkey boss — but one monkey does. | 7.86 |
| CareerBuilder.com | Guy sits on whoopee cushion as prankster monkey colleagues laugh. | 7.81 |
| CareerBuilder.com | Guy can’t get work done because he works with a bunch of monkeys. | 7.77 |
| Anheuser-Busch | Guy at game sees cell phone photo of his girl at home with another guy. | 7.71 |
| Ameriquest Mortgage | Romantic dinner goes awry after cat knocks over spaghetti sauce. | 7.67 |
| Emerald Nuts | Nut-loving dad takes grief from unicorn, Santa Claus and the Easter Bunny. | 7.61 |
| Pepsi | Cindy Crawford, other women eye handsome Diet Pepsi drinker. | 7.54 |
| The rest of the ads | ||
| Anheuser-Busch | Ostrich, giraffe, kangaroo and cute pig audition to join the Clydesdales. | 7.44 |
| Anheuser-Busch | Cedric is designated driver who gets clubgoers doing his driving dance. | 7.30 |
| Olympus | Tourists take pictures and groove with camera that also plays music. | 7.27 |
| Pepsi | P. Diddy, other stars start Hollywood trend driving Diet Pepsi trucks. | 7.03 |
| Anheuser-Busch | Parrot protects woman at bar from creep who wants to buy her a Bud. | 6.99 |
| FedEx | Burt Reynolds dances with bear in ad with Top 10 Super Bowl ad tips. | 6.98 |
| MasterCard | Famous brand icons from Jolly Green Giant to Pillsbury Doughboy get together for MasterCard. | 6.97 |
| Anheuser-Busch | Cedric’s island dream turned into nightmare by nagging beauties. | 6.90 |
| Anheuser-Busch | Rich guy not smooth, smooth guy not rich, Michelob Amber Bock is both. | 6.56 |
| Sony Pictures | Promoting the comedy film Hitch with Will Smith. | 6.41 |
| Frito-Lay | After kid hits ball over the fence, M.C. Hammer gets tossed back. | 6.39 |
| Paramount Pictures | Studio promote Spielberg/Hanks film War of the Worlds. | 6.36 |
| Buena Vista | Promotion for The Pacifier with Vin Diesel. | 6.31 |
| Subway | Police find two teen boys in steamy car eating toasted sub sandwiches. | 6.29 |
| Olympus | Bridesmaids in odd dresses dance to camera that also plays music. | 6.19 |
| Verizon Wireless | Ad for new VCast Service that puts TV-like video on cell phones. | 6.16 |
| Pepsi | Pepsi bottles sing when caps are lifted in iTunes giveaway promotion. | 6.01 |
| GoDaddy.com | Buxom woman’s wardrobe malfunction upsets censorship committee. | 5.98 |
| Paramount Pictures | Studio promotes film remake of The Longest Yard. | 5.97 |
| 20th Century Fox | Studio promoting upcoming animated film Robots. | 5.94 |
| McIlhenny Tabasco | Bathing beauty’s tan lines display the hot sauce’s unique qualities. | 5.92 |
| Paramount Pictures | Studio promotes film Sahara. | 5.92 |
| Eli Lilly-Cialis | Couples in romantic settings ogle to classic song Be My Baby. | 5.88 |
| MGM Studios | Studio promoting upcoming film Be Cool. | 5.75 |
| Toyota | Ad promotes Toyota’s hybrid vehicle Prius. | 5.75 |
| Staples | From school room to operating room, life is simpler with “Easy Button.” | 5.73 |
| Warner Bros. | Studio promotes upcoming film Constantine. | 5.65 |
| Ford-Volvo | Rocket launches with “My Other Vehicle is a Volvo XC90” bumper sticker, Virgin Atlantic’s Richard Branson pitches contest for ride in space. | 5.65 |
| Visa | Animated superheroes respond after woman loses Visa check card. | 5.64 |
| GM-Cadillac | Speedy new Cadillacs blast out of tunnel, disappear in puff of smoke. | 5.55 |
| Warner Bros. | Studio promotes upcoming film Batman Begins. | 5.54 |
| NFL | NFL icons from Vince Lombardi to John Elway hoist Super Bowl trophy. | 5.51 |
| Honda-Ridgeline | New Honda pickup drives on mountain ridge. | 5.49 |
| Unilever-Degree | Grown-up mama’s boy can’t let go of his mama in deodorant spot. | 5.43 |
| Pepsi | Gwen Stefani and Eve glam up iTunes giveaway promotion with their hit song Rich Girl. | 5.31 |
| MBNA | Gladys Knight tears up the field as rugby star in Affinity credit card ad. | 5.29 |
| McDonald’s | Couple hold Web auction for french fry that looks like Abraham Lincoln. | 5.19 |
| Cosentino Silestone countertops | Mike Ditka, Jim McMahon, William “Refrigerator” Perry and Dennis Rodman debate who best fits with Diana Pearl countertop style. | 5.18 |
| Quiznos | Baby Bob for Quiznos subs. | 5.01 |
| Honda-Ridgeline | New Honda pickup appears to drive through clouds. | 4.99 |
| 5 least popular | ||
| Taco Bell | Chicken enchilada dropped on sports card collection. | 4.98 |
| Bubblicious | LeBron James blows big bubble for Bubblicious. | 4.92 |
| Anheuser-Busch | Introduction of Budweiser Select low-carb beer with no aftertaste. | 4.78 |
| Ciba Vision | People float in bubbles for O2OPTIX silicone hydrogen contact lenses. | 4.44 |
| Napster | Feline icon at football game holds up sign comparing price of new Napster service with rival iTunes. | 4.37 |