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This is your mind on media.

Musings on the effects of media on cognition.

Somebody Ranks Ads? No Kidding.

I did not know this but somebody ranks the Superbowl commercials using focus groups. Since I don’t trust USA Today to leave their chart up for any length of time, I’ve re-posted the ranking here. After all the magic eight-ball questioning about whether Napster was really a better deal than iTunes, I’m glad to see that people noticed it was just a lousy ad that used hardly any imgination. Why do I get the distinct feeling that a nosy VP of marketing decided they were a creative director? “A sign at the Superbowl! It’s grass roots!” Yeah. Except that it’s a superbowl ad, dummy. Chart provided by USA Today. I wish USA Today had provided a little more information on who or what exactly “Ad Meter” is. Without more information (and a lackluster google search result) I’m going to assume that Ad Meter is just something that USA does itself.

10 most popular
CompanyDescriptionScore
Anheuser-Busch Pilot jumps out of plane for six-pack of Bud Light after skydiver refuses.8.65
Ameriquest MortgageStore customer’s cell phone chat misunderstood to be robbery.8.06
Anheuser-Busch American troops get standing ovation thank you at airport.7.94
CareerBuilder.comGuy in boardroom won’t kiss-up to monkey boss — but one monkey does.7.86
CareerBuilder.comGuy sits on whoopee cushion as prankster monkey colleagues laugh.7.81
CareerBuilder.comGuy can’t get work done because he works with a bunch of monkeys.7.77
Anheuser-Busch Guy at game sees cell phone photo of his girl at home with another guy.7.71
Ameriquest MortgageRomantic dinner goes awry after cat knocks over spaghetti sauce.7.67
Emerald NutsNut-loving dad takes grief from unicorn, Santa Claus and the Easter Bunny.7.61
PepsiCindy Crawford, other women eye handsome Diet Pepsi drinker.7.54
The rest of the ads
Anheuser-Busch Ostrich, giraffe, kangaroo and cute pig audition to join the Clydesdales.7.44
Anheuser-Busch Cedric is designated driver who gets clubgoers doing his driving dance.7.30
OlympusTourists take pictures and groove with camera that also plays music.7.27
PepsiP. Diddy, other stars start Hollywood trend driving Diet Pepsi trucks.7.03
Anheuser-Busch Parrot protects woman at bar from creep who wants to buy her a Bud.6.99
FedExBurt Reynolds dances with bear in ad with Top 10 Super Bowl ad tips.6.98
MasterCardFamous brand icons from Jolly Green Giant to Pillsbury Doughboy get together for MasterCard.6.97
Anheuser-Busch Cedric’s island dream turned into nightmare by nagging beauties.6.90
Anheuser-Busch Rich guy not smooth, smooth guy not rich, Michelob Amber Bock is both.6.56
Sony PicturesPromoting the comedy film Hitch with Will Smith.6.41
Frito-LayAfter kid hits ball over the fence, M.C. Hammer gets tossed back.6.39
Paramount PicturesStudio promote Spielberg/Hanks film War of the Worlds.6.36
Buena VistaPromotion for The Pacifier with Vin Diesel.6.31
SubwayPolice find two teen boys in steamy car eating toasted sub sandwiches.6.29
OlympusBridesmaids in odd dresses dance to camera that also plays music.6.19
Verizon WirelessAd for new VCast Service that puts TV-like video on cell phones.6.16
PepsiPepsi bottles sing when caps are lifted in iTunes giveaway promotion.6.01
GoDaddy.comBuxom woman’s wardrobe malfunction upsets censorship committee.5.98
Paramount PicturesStudio promotes film remake of The Longest Yard.5.97
20th Century FoxStudio promoting upcoming animated film Robots.5.94
McIlhenny TabascoBathing beauty’s tan lines display the hot sauce’s unique qualities.5.92
Paramount PicturesStudio promotes film Sahara.5.92
Eli Lilly-CialisCouples in romantic settings ogle to classic song Be My Baby.5.88
MGM StudiosStudio promoting upcoming film Be Cool.5.75
ToyotaAd promotes Toyota’s hybrid vehicle Prius.5.75
StaplesFrom school room to operating room, life is simpler with “Easy Button.”5.73
Warner Bros.Studio promotes upcoming film Constantine.5.65
Ford-VolvoRocket launches with “My Other Vehicle is a Volvo XC90” bumper sticker, Virgin Atlantic’s Richard Branson pitches contest for ride in space.5.65
VisaAnimated superheroes respond after woman loses Visa check card.5.64
GM-Cadillac Speedy new Cadillacs blast out of tunnel, disappear in puff of smoke.5.55
Warner Bros.Studio promotes upcoming film Batman Begins.5.54
NFLNFL icons from Vince Lombardi to John Elway hoist Super Bowl trophy.5.51
Honda-RidgelineNew Honda pickup drives on mountain ridge.5.49
Unilever-DegreeGrown-up mama’s boy can’t let go of his mama in deodorant spot.5.43
PepsiGwen Stefani and Eve glam up iTunes giveaway promotion with their hit song Rich Girl.5.31
MBNAGladys Knight tears up the field as rugby star in Affinity credit card ad.5.29
McDonald’sCouple hold Web auction for french fry that looks like Abraham Lincoln.5.19
Cosentino Silestone countertopsMike Ditka, Jim McMahon, William “Refrigerator” Perry and Dennis Rodman debate who best fits with Diana Pearl countertop style.5.18
QuiznosBaby Bob for Quiznos subs.5.01
Honda-RidgelineNew Honda pickup appears to drive through clouds.4.99
5 least popular
Taco BellChicken enchilada dropped on sports card collection.4.98
BubbliciousLeBron James blows big bubble for Bubblicious.4.92
Anheuser-BuschIntroduction of Budweiser Select low-carb beer with no aftertaste.4.78
Ciba VisionPeople float in bubbles for O2OPTIX silicone hydrogen contact lenses.4.44
NapsterFeline icon at football game holds up sign comparing price of new Napster service with rival iTunes.4.37

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